Big Data And SAS

By Sunil Kumar

Insightful presentations were at the core of the SAS forum 2015. Although it lacked the enthusiasm on display many years back; snippets of wisdom from the presenters made this summit worthwhile.

The technology industry has reached a certain inflection point; maturity has to set in with reams of data now available for Indian enterprises to make more specific and pertinent analysis. Unstructured data is a potential goldmine for enhancing brand value and reputation management; as customers gear up for more engaging experiences. SAS representatives also discussed widespread movement to the cloud; and increasing adoption of the “Internet Of Things“.

The most tangible benefit customers look for is cost; and most CIOs stressed on making auditable; enterprise-wide benefits that all stakeholders in the organization could perceive. With algorithms getting smarter; and a push by the Prime Minister to innovate in India; the business case can be strengthened by agility. As an experienced manager put it; the power to know should be coupled with being fastest to the finish line.

Hadoop‘s increasing popularity raised the inevitable doubts about integration with SAS. The company co-founded by James Goodnight in 1976; has transformed into an intercontinental behemoth; with multiple offerings across verticals. Use cases as discussed by Sudipto Sen in the panel discussion touched upon big data adoption constraints and challenges in organizations across the spectrum.

IDC Research VP Craig Stires drew more from East Asian examples; but stressed on streamlining e-governance in India; particularly in the government-to-government arena; apart from the usual interface with citizens and industry.

Seamless cross-channel communication remained a big challenge for marketers; as well as disruptive innovation; something that could only be derived from a more creative and customer-centric approach. India could benefit from a national gene pool; something that the US and UK have already put in place to ensure better health care; but we need a dedicated and visionary scientific adviser who can overcome present constraints.

Developer challenges were partially articulated at the SAS forum; as well as adoption of more open-source paradigms in the company’s ecosystem. The next great big leap forward was something the IT heads could have put into play; but then there was only that much juice in the day’s proceedings. SAS Forum 2015 ended on a positive note; with expectations of an even more thrilling event.


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